Case study
Baires Tea Club
With a very simple idea of turning a daily activity into a sensory experience through tea blends, together with BTC, we set out to launch a great tea to the market that is accessible, of good quality, and with customer service above and beyond. The goal: for the blends to create stories.
Category - Branding - Social media
Client - Baires Tea Club
Year - 2020-2021
Country - Argentina
What we did
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1
Naming
We tasted each blend cold and hot, and created the stories that each leaf, spice, petal, and fruit evoked.
African Solstice - Alpine Punch - Unstable Unicorn - Caribbean Crush - Mojito Madness - Live Wire Orange - Magic Dragon - The Big Chill - Cookie Dough - Redberry Blizzard - Ginger Spice - Forever Nuts
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2
Packaging
Unlike standard blends in cans, Baires Tea Club delivers its teas in matte gray glass packs, which are specially designed to transport food products. Now also available in tea bags!
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3
Social media
Stories, photos, carousels, and more!
The "why"
Launching a brand into the market is never easy. There are no manuals, no help... Only grit and heart. What began as a hobby became a brand.
Just like the minds behind Baires Tea Club, we are enthusiasts of great-tasting teas; and this is the case.
The "how"
We had the pleasure not only of participating in the brand design but also in the naming of its blends. Which means what you're thinking... We drank a loooooot of tea!
So... Why did we choose to work with a tea brand? Because it's healthy, delicious, and... Fun! Because we know it brings people together all over the world. Because it's one of the most popular beverages on the planet. And simply because it makes us happy.
